Every small business owner knows how important it is to make your presence known to those whom you serve with your products and services. This is why branding and logos are so important. It also makes the most sense to customize all your important papers and business stationary with the same brand or logo. The public needs to see your mark on everything so they can begin to associate this mark with what you do and who you are. What would some of our favorite businesses be without the great logo we have come to recognize as part of our daily lives?

When one considers the thought of a well designed invoice, it needs to be one that is professional in nature. No more of the print it yourself variety. It is time to look for a professional who can customize it to your needs and give you a working template easy enough for you to use for every transaction each time you make a sale. Every template to include the invoice template should have the same quality about it. It should be easy to use but look like a million bucks to the customer.

Many places on the internet can customize all your invoice templates to meet your specific shipping needs. They can also match the design of the invoice with other important things like receipts, letterhead, envelopes, and more. The cost is fairly inexpensive when you are referring to custom designed work. It will make the most impact on those who see how professional your small business is and the time you took to carefully present yourself in the best way possible. None of your customers wants to open the invoice and see a sloppy mess in front of them when they could have a nicely done invoice providing them the information they need the most.

You will feel your business is well thought out and being managed in a most efficient way. Isn’t it time to leave your mark on the world and get yourself recognized? The best way to give your customers the reassurance they are doing business with a true professional is to give them a professional and custom appearance when they receive their invoice in their package of goodies!

If you would like to learn more, or download free invoice templates, receipts and timesheets please visit: invoice templates

The hardest thing about starting your own home based business is starting it. Once you get it going, the momentum really does carry it. I found this out the hard way. What I’m going to do in this article is give you some tips that will get that momentum going a little faster than usual. I am speaking from experience and from the mistakes that I made five years ago when I first started doing this. So listen up.

At the very top of the list of things you should do is actually sit down and map out a plan for what you want to do. Don’t do what I did. Don’t go to the search engines looking up “work at home” or whatever nonsense you’re looking up. All you’re going to find are a bunch of nonsense opportunities that aren’t going to make you a dime. Those are not businesses. You want something that is your very own, something with YOUR name and brand on it. Otherwise you’re setting yourself up for failure right from the start.

After you’ve done that and you’ve figured out just what it is you want to do, make sure you’re prepared to do it. I’m talking about your equipment. You’re going to need more than just your PC, in spite of what everybody else tells you. PCs break. Hard drives crash. Stuff happens. It happened to me. I lost tons of data that I was never able to get back. So make sure you have a reliable backup. I have three of them. I have a raided hard drive, an external hard drive and an online backup. Trust me, you can never be too safe from disaster.

Finally, and this may be the most important tip of all, discipline yourself to do this. If you want a full time business, it’s a job. Forget about what people tell you about having the “freedom” to do what you want when you want it. If you run your business that way, you’ll go broke. There are days when I don’t call it quits until late at night because things have to get done. That is why I’m successful. I discipline myself to do what I have to do. I don’t know anybody who is successful who doesn’t run their business seriously.

The above is just the tip of the iceberg, but it will get you started.

Running a home business is serious stuff. Take it seriously.

To YOUR Success,

Steven Wagenheim

Looking for a solid 4 step plan to building your own business…FREE? Pick up my free report at http://www.stevewagenheim.com/4steps.html and get started TODAY!

I am involved in my own home based business opportunity. As a result of finding an organization called Mentoring For Free, I now know a little more about doing “due diligence” whether analyzing a MLM Company offering a home based business opportunity or a fortune 500 company offering a CEO position in their firm.

The MLM tools I have discovered not only teach you how to do the research, but also to analyze the information for accuracy and evaluate its appropriateness for your personal career goals.

There are people out there who will bash MLM Companies and Network Marketing in general, so just realize part of your responsibility to yourself is to use critical thinking skills to determine fact from fiction. Once you’ve determined fact from fiction, the rest is based on doing what is right from you.

Home-Based Business Opportunity: Zaken Corporation

As we pulled our mail from the box a couple of days ago, we noticed a packet from Thousand Oaks, CA. There was no name on the outside envelope to know who it was from. Zaken Corporation IS NOT AN MLM home-based business opportunity! This is a traditional business opportunity created by a guy who lives in California.

Inside was an offer from Tiran Zaken and the Zaken Corporation to “Pay Absolutely Nothing until after you profit!”and he guarantees your money. He does want a post-dated check for $164 or your credit card number to charge you for the program. His theory is: If you haven’t invested something, it won’t be too valuable to you… which makes sense, but do you trust him with your $164 until you do your research?.

In his home-based business opportunity, all you have to do is make some phone calls to businesses who may have overstocked items they would like to sell. Tiran, or as I have learned is also known as T. Ron, will take it from there. If he purchases the overstocked items from the people you have located, you make half of the profits.

Questions immediately ran through my mind:

1) How do I know he’ll ever buy anything I locate?

2) How will I know how much he really received?

3) What if he isn’t too good of a negotiator and he doesn’t make much money off of the product?

4) If he doesn’t charge anything until after I profit, why is he asking for a post-dated check for $164? It would make me feel better if he offered to take the $164 out of their first check since we don’t really get any product.

I see no checks and balances on this opportunity from Zaken Corporation. I decide to use my research skills usually reserved for MLM Companies. The research is great for traditional corporations as well. Everyone should do their “due diligence” on any company they are speaking to if they are not familiar with them.

Researching A Home-Based Business Opportunity

A company may not have a website, but you can always talk to people in town to get references. I personally think any guy that is pursuing business partners outside of his immediate state, telling me he has millions, no debt, a million dollar home, is buying land to build a dream vacation home, a rolls Royce, custom made Hummer, would probably have some sort of a website. This strikes me as odd in this day and age.

What did I find? I found that there were many comments regarding The Zaken Corporation and Tiran Zaken, none of which were flattering. Now part of doing research is to consider that many people who post a comment may be dissatisfied and the happy ones just may not be posting. The nicest thing I found came from Lisa Reynoso, and she got her money back.

It is one thing to find a mix of happy and unhappy contractors, but if you find that the majority are “very upset”, dig deeper….. call them, email them, talk to people personally to get a better feel for whom they are. I would have thought that I would have seen some positive comments, but none really.

What did I do to research Zaken Corporation?

I used the Internet. I “googled” the following:

Tiran Zaken (scam)

Tiran Zaken (jail)

The Zaken Corporation (scam)

The Zaken Corporation (jail)

I did find quite a bit with this little bit of research.

“Google” Your Prospective Home-Based Business Opportunity

If I were really interested in pursuing the company and not just writing an article on researching a MLM Company or any traditional opportunity available, I would probably contact as many of the people on the forums as possible to try to get a true picture of the business.

I would want to talk to and “Google” people who have been involved with Zaken Corporation. If I were to start this business, I would watch to see if everything was as it was presented to me before I began. For example: If I wasn’t told about various investment levels prior to joining in order to make the maximum income available, I hope there are no “surprises” later.

Take your time and do your due diligence before starting any home based business venture whether it is a MLM Company or something entirely different. Times have changed and everyone needs to research prior to joining any business venture, whether it’s a home-based business opportunity or traditional. These are your partners… you rely on them for your livelihood!

Brenda Bunney

http://MLMSuccessBunney.com

brendab@brightok.net

Brenda Bunney is married with two children. She is a successful network marketer who believes anyone can be successful with the proper tools and mentoring. She enjoys helping others empower themselves with the network marketing skills they need to build a successful business.

If you have been around network marketing using the internet for some time, you eventually figure out that driving highly targeted business opportunity leads to your web site using SEO (search engine optimization) is the way to go! Why should you only care about getting that top page for your keyword phrase in Google?

Google has a reported 75% of all search engine advertising. Yahoo commands between 11% and 15% of competitive search engine advertising. The two recently made a deal that would share resources. I am not sure what all of that entails other than the fact that Google would now have around 90% of the search market.

In my own experience with SEO (search engine optimization) using keyword phrases, getting to the top spot in search engines other than Google has drawn little to no traffic already.

Now what is going to happen?

Microsoft is challenging the agreement believing this creates a juggernaut. Google already was!

Regardless with whatever happens in the Google Yahoo deal, if you are getting started with SEO, you should have already been spending your time in pleasing Googles’ search engine. Yahoo, MSN, and all of the others combined are not even worth messing with! Doing the work it takes to get to the top of a keyword phrase search is free and…you are driving highly targeted business opportunity leads to your web site.

Avoid handing over your hard earned money to all of those scam lead selling companies out there! Leads generated via SEO is the way to go! These are the kinds of leads that will make your business opportunity successful!

Jim Eberle is an independant marketer who does affiliate marketing as well as uses the Veretekk marketing system to generate leads for his own personal business opportunities. He is also affiliated with http://www.businessopportunitycoop.com in which, as a team of likeminded network marketers, are combining their efforts to obtain high positions in the search engines for high level keyword phrases. Membership is free and a great place to be whether you are new or experienced in network marketing. Leads are distributed through a rotory group into a downline builder. People who join can get free links and obtain leads while they learn at their own pace. The goal is for many people doing a little instead of several people doing a lot for search engine optimization in obtaining high level keyword phrases.

http://www.leads.businessopportunitycoop.com/

PPC campaigns ensure that which ever campaign you run is rightly targeted. It’s not only affordable but accountable too. What makes such ppc campaigns popular is the fact that, you can assess what exactly is your return on advertising spend is at the very click of the mouse. You can also create your brand presence in leading search engines like Google, Yahoo, MSN, Alta Vista.

When a user searches for a particular key word or key phrase, matching a ppc advertiser’s key word list, then their ads will be displayed on the right hand corner of the search page and sometimes on the top of the web page just before the organic(non paid) listings, such ads are the sponsored listings or sponsored ads. Usually, content web sites charge a fixed price for a click rather than use a bidding mechanism.

CPC or cost per click determines the minimum price per click. Based on the popularity of the key phrase and the search engine which you are targeting your ads at, the cost per click varies. PPC experts can track if there is any fraudulent clicks made. Your competitor might deliberately click on your ppc ads so that your CPC goes high, but those are not genuine users or customers, so such fraud clicks are monitored and report of abuse is submitted.

How does one rub a campaign with pay per click - ppc advertising?

PPC campaigns aim to drive good traffic towards their web site. There’s a Big No to irrelevant and unrelated traffic. So if one is looking out on targeting secured loan, the related key words are secured loan uk, bad credit secured loan, cheap secured loan rather than just loans.

Organise: Lure your right audience, the so called unique user. Carry out a key word popularity analysis before you start a campaign.

Kirthy Shetty, expert author, Platinum status

Importance of ppc advertising: PPC advertising

Internet Marketing Companies in Bangalore: Internet Marketing Companies

Gone are the days when glossy printed handouts would suffice in attracting customers to your restaurant. Today, in their quest to catch eyeballs, advertising agencies have created a nonstop marketplace that knows no limits.

Restaurant Advertising Gets Customers

Will Rogers, the late entertainer, once said, “All I know is just what I read in the papers”. Restaurant advertising generates interest in the papers along with the news coverage. Although, people know them to be mere ads, they start believing in them when they encounter them again and again not only in the print media, but also on the radio and television.

So, if you want to promote your restaurant through advertising, keep these tips in mind:

* Before you embark upon advertising, strategize how you want to promote your restaurant. Is it a traditional place or a fast food joint? What kind of fare does it offer? Questions like these will help you ascertain your target audience and help you in evolving the kind of advertising or brand promotion most suitable for it.

* Generally, you’d need to hire an advertising agency to help in formulating the brand strategy, as also to suggest the media for advertising. The cost factor for print, TV, radio and the Web can vary greatly, so be careful in budgeting.

* The process of selecting the advertising campaign is the next important step. Although, your advertising agency will generally try to sell you their creations, you need to consider them from the potential customers’ point of view. The ads should not only be attractive to catch eyeballs, but simple to understand too.

* How and where are they placed in the print media or which slots are they aired on radio or TV, has a bearing on the exposure of the ads. The rates, too, vary accordingly.

* The best course is to weigh your budget with the kind of exposure desired for the ads and their frequency. And here your negotiating skills will help, as there’s a great scope for bargaining.

* Credibility of advertising is important, which only you can ensure. Your ad shouldn’t claim what you don’t or can’t offer. Also don’t attract people with disguised prices, as it may disappoint them. Be upfront in whatever is or isn’t on your menu or in your restaurant.

It’ll be difficult to catch the attention of the masses with minimal advertising. You’ll have to bombard their senses with ads until they get tempted to pay you a visit!

Charles Lawrence writes for R & I Solutions, makers of Cost Genie restaurant costing software. http://www.costgenie.com

Local Government Authorities are by no means immune from budget cuts but one way to make the budget stretch further would be to sell advertising space on parking discs.

Many local government authorities in the UK run a parking disc scheme of one kind or another but very few of them make use of the opportunity that this scheme can bring. The British Standards Institute (BSI) specification for parking discs states that the lower portions of the front and back of parking discs may be used for advertising road safety or similar advice. That must definitely cover taxi companies (don’t drink and drive), garages (MOTs, windscreen repair, vehicle maintenance), auto insurance companies, tyre companies and petrol stations.

But what about other businesses who are not directly linked to the auto industry who might want to take advantage of the opportunity to buy some in-car advertising? Well, the BSI specification dates back to 1997 and times have changed. Budgets have been tightened and a bit of leeway must surely be allowed. However, a stickler for the rules could suggest a road safety slogan to a potential advertiser. Let’s say that the company manufactures products for children, so how about - “ABC Co says “Drive Slowly Near Schools”. The advertiser may be a restaurant - “The Royal Hotel says come and enjoy a meal - but don’t drink and drive.”

To convince potential advertisers of the validity of the opportunity presented by parking discs, the authority’s designated officer could quote details from a recent survey. Featured in the May 2008 edition of Promotions Buyer magazine, the results of a survey undertaken by P&MM Source-e showed the value of in-car advertising and marketing opportunities. Over 60% of motorists had recall of branding on in-car promotional goods and nearly half had made purchases from the branded companies. Nearly 95% of respondents said that they believed that branded promotional merchandise increases a company’s brand awareness. These findings offer quite conclusive evidence that in-car marketing and advertising is an area worth exploring.

Every day millions of motorists will take a parking disc from his car door pocket, set the time of arrival and display the raking disc on his dashboard. When the motorist returns to the car, the parking disc is handled again and put back into the door pocket. So the motorist actually handles the product twice and this happens every time that the motorist parks the car. That is many more than a sponsored map, a pen, a sun shield, a sponsored tax disc holder or an ice scraper or any other type of in-car advertising and marketing. In the mean time, of course, scores of people walk past the car where the parking disc - and the advert- are in plain view on his dashboard. That’s an awful lot of potential sightings.

Of course, the local authority might not want to try to sell ad space to an “outsider” but there is absolutely nothing wrong with advertising the authorities own amenities on the parking disc. Sport and leisure facilities could be featured; tourism could be encouraged by promoting local sights, the local museum, for example or places of natural beauty. Local services could be promoted such as alternative forms of public transport or specific campaigns such as energy saving initiatives. Either way, it is an opportunity which should not be passed over.

Parking discs are manufactured and supplied to many local authorities in the UK by Whitney Woods and this company has a good reputation for offering help and advice with a scheme such as this. The company prints several parking discs on one sheet which will allow the local authority to have a few clients. The company features information on parking discs on its website on http://www.popupmailers.co.uk/popup_parkingdiscs.html.

Article written by Helen Mihill.

Whitney Woods Ltd is a manufacturer of promotional marketing products designed using sophisticated cardboard engineering techniques. The company is a market leader in this field in the UK and publishes a range of over 50 products covering the areas of promotional pocket media, interactive marketing products, information discs, promotional pop up cards, creative folding and automatic pop up mailers. Whitney Woods also publishes a range of products which are particularly suited to Christmas promotions and for use as company Christmas cards. In addition, the company incorporates a direct marketing division incorporating a full service mailing house and also supplies eyeletting and hand finishing services to the UK’s print industry. http://www.popupmailers.co.uk

Business lead generation through advertisement is a form of marketing campaign that helps you business drive towards an incredible expansion. There are several types of lead generation Advertisement. These include;

Search engine pay-per-Click lead generation

This is a form of internet marketing strategy in which you pay for your advertorials. The higher you pay, the higher your ranking in the search engine. It is a highly cost-effective way to attract cheap, targeted websites.

Direct mail lead generation Advertisement.

The direct mail campaign is one of the cheapest forms of business lead generation advertisement. This program allows you to send mails directly to targeted customers. It might be done manually or with the use of cheaper online e mails. You customers will receive all information they wish to know about your products and services.

Out-bound Telemarketing

Outbound Telemarketing can be simply defined as calls that are made through to a customer or some customers. This service usually includes appointment bookings with customers, customer support services, Telesales, surveys, and general education of buyers or clients.

Event sponsorship

Event sponsorship is one of the fastest ways of getting lead generation system work for your business. You can take a time to sponsor some local or international evens where people will see and learn more about your products and services

There are several other Business lead generation advert techniques. These include; Email design and distribution, as well as trade shows. You can make use of all these advertising opportunities to generate much more leads for your business.

Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:

“Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!”

Head over to http://www.MurderYourJob.com to get your FREE copy now!

Also, quickly download his FREE “Explosive Traffic System” report that shows you how to generate 10,000+ visitors per month at no cost! => http://www.ExplosiveTrafficSystem.com

So you have purchased your property and have prepared almost everything to make it a successful vacation rental - the only problem you are left with is getting the word out so prospective renters know you have a holiday home to offer! The world of marketing comes in to play here and this is all about helping people find what they are searching for - in this case your Vacation Home!

Planning and good research into your local area are two of the most important factors for homeowners wishing to successfully rent their properties. The more information you can provide potential renters on your locality the better - this really is an important part of marketing - both for yourself and the property. Putting yourself in the shoes of your potential guests gives you the best insight into what they may be looking for and where they might be looking. Be prepared for questions on anything from local pizza restaurants through historic attractions to medical facilities, doctors and childcare. The questions may not all come from the same person, but they will crop up at some point.

But how do prospective renters find out about your home? As a homeowner, you will probably need to spend some money in order to devise and implement a marketing plan. Budgeting is an important factor and it is important to set your annual spend relative to your expected returns.

Be aware of what you can realistically expect as a return. Join Internet forums and local area groups and find out from other owners about the amount of time they are able to fill their property in a year and the amount they charge. If the area is seasonal it is unlikely that you will fill the property for the entire year, at least at premium rates.

Advertising tends to be the backbone of a successful marketing campaign, at least in the early years. The Internet is generally viewed as a cost effective place to advertise. With millions of vacationers and holidaymakers going online every day, the Internet is a marketing tool that allows you to advertise to a worldwide audience from the comfort of your own home and at very affordable rates.

Rental listing sites can provide value for money because they do the work of exposing your property to thousands of vacation goers continually, so your property is seen in quantity over time, compared to printed adverts and other one off marketing strategies.

You can also create your own website. This may sound a bit difficult at first but investing in this kind of marketing could help boost your earnings. Setting up your own website can be quite expensive if you decide to get a big, glitzy site, but there are also many cheap ways of doing it now, to suit most budgets. Your new site will have to compete with thousands of others to attract visitors - so it simply may not be worth it for some on this basis alone. But whilst you most likely will not be able to compete with the main players in terms of search engine rankings, personal websites do add confidence and professionalism in the eyes of renters and you can put your own URL on any business cards or other adverts you may take out. Most of the main listing sites should allow a link from your listing to your own website too. It could take a lot of time and expertise to get your site noticed by the main search engines on its own merit and the great thing about rental listing sites is that they do this work for you - however if you have the time, money and inclination, your own website will always help and is a definite bonus in terms of marketing your property.

Advertising on one or more of the established rental listing sites is an easy way of getting a greater number of people to your advert and you don’t need any knowledge of web design to get set up. Look for the best deals in terms of price, traffic etc.

Know your limitations when spending money for your advertisements. Prices per year for the established rental websites tend to be around the £150 - £200 area. Advertising on more than one is quite popular but do your research. There has been a fair amount of consolidation in the market and one company owns a lot of the big sites. Look who owns the sites and decide accordingly - different sites may derive traffic from different places.

When you are planning your advertising you need to think about realistic time scales. Don’t wait until the last minute. Get your listings and advertising in place in advance of your first available date. This will give you a chance to generate interest and so bookings. Setting up an online advert in advance of the first available date is a sensible idea to maximize the interest you get.

Finally, remember that detail and first impressions matter. People are looking for the ideal vacation rental to spend their hard earned money and well earned vacation time. Make sure your photos show off the property at its best. Make sure that it is clean, fresh and properly decorated. Make sure the utilities are in order and that any extra comforts you can add such as DVD’s etc are in place. Remember that when marketing word of mouth and repeat business are the cheapest forms of filling your property. If you put the time and effort in now, then it will pay dividends in future years.

This was written by Nick Hargreaves
http://www.VacationRentalPeople.com - thousands of private rental properties world wide.

Are you wasting your advertising dollars? How can you tell? When you aren’t getting any sales at all, it’s easy to tell an ad isn’t working. If you are only running one ad, it’s easy to tell where sales come from.

But what about when you start running multiple ad campaigns? Placing ads is easy to do on the Internet with so many advertising resources available. It can be pretty easy to go on an advertising rampage and spend an entire day or evening posting ads all over the place. Going to Google and searching for “free classified ads” could keep you busy for the next few months!

So one night, you decide to go on that Internet advertising rampage. You seek out and find all the free classified ad sites you can locate. You post ads like crazy. You even decide to pay a little bit and upgrade some of those ads.

“Surely, somebody has to respond! I’ve got ads all over the place!”.

Does this sound familiar? I know I’ve sure done it. A LOT! When I first started out in Internet marketing, I would pull marathon sessions and advertise like a mad man. I was the copy and paste king! And sure enough…we start to see some activity, don’t we?

All those ads are flying around out there and by golly… we’re starting to see some action! People are emailing to ask about the offer. People are filling out your subscription forms to request more information and subscribing to your AutoResponder.

“Hooray! It’s working!” you say. “My ads are working!”

But which ads are working? You stayed up for 4 hours last night posting internet ads and now you’re finally seeing some results. Before you spend another 4 hours blindly posting ads and hoping for the best, it’s time to figure out which ads are worth renewing.

This is where the “Aim” from “Ready. Fire. Aim.” comes in. Instead of blindly posting ads all over the Internet, start tracking your ads to find out exactly which ads are producing your results.

How do you track your ads?

Tracking your ads online is as simple as using a unique AdTrack URL in place of your actual URL for all of your online ads.

Suppose you want to run multiple ad campaigns to bring people to your capture page. Your goal is to generate leads for your offer. You decide to run your ad with 2 different ad resources. For the sake of this example, let’s say you are going to advertise on:

1) ffa.trafficwave.net
2) Subscribeme.net

Note: These sites are given as examples only. They are actual ad sites. Because they are “free”, if you use these sites, I recommend using an alternate email address to avoid having your inbox flooded with confirmations and counter offers. The true cost of “free” ads is the return emails you receive. Some times the results can be worth it but ALWAYS use an alternate email address to avoid having your primary email swamped.

Normally, you would create your ad and then just put the actual URL directly in to the ads you run. But now you are going to create a unique AdTrack URL for each place that you want to advertise. So in this case, you will want to create an AdTrack URL for ffa.trafficwave.net and a separate AdTrack URL for subscribeme.net

When you run your ad in ffa.trafficwave.net, instead of using your actual URL, you would use the AdTrack URL you created for ffa.trafficwave.net. When you run your ad in subscribeme.net, instead of using your actual URL, you would use the AdTrack URL you created for subscribeme.net

In both cases, when someone responds to your ad by clicking your AdTrack URL, two things will happen:

1) Your AdTrack stats will go up by 1.
2) The prospect will be redirected to your actual URL.

Now, at any time, you can log in to your account and track the progress of each ad. Let’s suppose that after a week, you look at your stats and you see that ffa.trafficwave.net produced 25 clicks and subscribeme.net produced 3 clicks. Now you know exactly which ad resource is giving you the best return.

And now it is decision time. Do you renew both ads as they are? Do you drop the subscribeme.net resource altogether or do you modify that ad and try that resource again?

Now that you are tracking your ad results, you can fine tune, test, and tweak all of your ad copy. Knowing what is working and what is not working puts the power in your hands and lets you maximize your advertising effectiveness.

When you know you have an ad that is producing consistent results, you may want to start using that ad on more ad sites. If you use 10 ad sites, create 10 different AdTrack URL’s for the ad so that you can always know which ad resource is working for you.

How About Tracking AutoResponder Letters?

Another way to use AdTrack URL’s is to test the effectiveness of your AutoResponder messages. If you have ten follow-up messages set up in your AutoResponder, create 10 different AdTrack URL’s and use one in each letter. This will show you exactly which letters your prospects are responding to and which letters may need to be tweaked a bit to improve your response rate.

How About Testing Link Placement In Your Web Copy?

What if you have a web site with long ad copy that has multiple “order” links from top to bottom?

Wouldn’t it be great to know if your prospects are ordering from the top link, the middle link, or the bottom link? You could create a separate AdTrack URL for each “order” link on your web page. You may find that most prospects aren’t reading all the way down to the bottom. They could be clicking that top link right away. Or maybe they DO read all that copy and wait until they get to the bottom of the page before clicking your “order” link. This is valuable information and lets you know just how users are interacting with your web site.

Be Creative With Your AdTrack URL’s.

Be creative with tracking your ads. Just about any ad you are running online can be tracked with an AdTrack URL.

When you know what is working and what is not, you are able to make intelligent informed decisions about your advertising resources including your time and your money.

Brian Rooney is the Founder of TrafficWave.net LLC. TrafficWave provides powerful AutoResponder and AdTracking technology to the SOHO and small business markets. Brian Rooney can be reached at http://www.trafficwave.net